Dubai Law No. 22 of 2015 on Public-Private Partnerships (in Arabic)

Cabinet Resolution No.32 of 2014 on Procurement Regulation and Storehouse Management in Federal Government (in Arabic)

Naming Rights is a form of advertising whereby a corporation, person, or other entity purchases the right to name for example a facility, object or program and any project that might involve an iconic asset should consider monetizing naming rights. Any project that might involve an iconic asset should consider monetizing naming rights.

In a similar way that advertising and marketing leverages high footfall areas, naming rights can leverage city icons to connect with consumers. By offering naming rights to reputed brands, governments can monetize the iconic image of infrastructure assets and engage reputable brands to leverage value from naming rights for brand recall and positive brand association.

However, naming rights for city icons such as stations need guidelines that align naming rights with community values.

Subsections

This agreement is instrumental in raising the profile of Hypermedia in the market as one of the biggest Digital Out-Of-Home media in the region. Equally, it grants Dubai Metro a premium benefit of using digital solutions and tap into the expertise of Hypermedia. The agreement will take the metro project to a new era of modernity and advanced technologies and smart solutions. 

Case Studies with examples of commercial value capture divided in Countries.  Alternatively, view them by Sector or Category.

2022 was a turbulent year for global financial and commodity markets. The voluntary carbon market (VCM) was no exception. The Russian invasion of Ukraine and broader macroeconomic conditions drove many VCM market participants to pursue risk-off strategies, slowing CBL trading volume by 32% year-over-year in the second half of 2022. VCM-specific metrics also saw a decline, with issuances down 6% on prior year, while the pace of retirement increases slowed to 2% annual growth amid increased publicity around carbon credit integrity (Trove Research).

Money train: New fund routes laid

• Dh900 million out of Dh1.804 billion generated from financing construction of stations.
• The rest of the revenues generated by the naming rights initiative.
• Naming rights of the rest of the stations were bought at values between Dh70 and Dh90 million
• Value of the the stations varied depending on their locations, the expected number of commuters from each station and other factors.

Work on schedule

Route 2020 branches out from the Red Line of Dubai Metro at Nakheel Harbour and Tower station, which is currently being redeveloped to serve as a transfer station between the two lines.

The new route will be served by six more stations and out of the seven stations on the new route, five will be elevated while two will be underground, culminating at the Expo station.

The official website of Dubai RTA provides the sample bid form / proposal for Dubai Metro naming rights.