The criteria applied in Dubai's metro naming rights application

General Criteria

  • Only for companies / brands (no personal family names)
  • To have a presence in the UAE
  • Financially stable
  • No history of fraudulently/unethical behaviors
  • No tobacco neither alcohol, adult content, gambling brands.
  • Respect values and culture of Dubai

Economic Criteria
Will establish the “order” to start negotiating

  • Price: 65%
  • Duration of the deal: 15%
  • Payment installments: 20%

The Objectives of Dubai's Metro Naming Rights

The Objectives of Dubai's Metro Naming Rights:

  • By aligning with the leading enterprises from all industry sectors, the programme will provide long-term global commercial opportunities and holistic synergies across the board, from a marketing, business-generating and supply perspective.

  • These strategic alliances can tap into segments to which either party may not normally have access. They offer incremental marketing exposure, ultimately gaining new customers.

Explore RTA of Dubai

Dubai is one of the fastest growing cities in today's world, making the provision of high-quality infrastructure facilities imperative. The government of Dubai recognizes the importance of providing an advanced transport network for the people and prioritizes the initiatives to enhance the public transport facilities and improve roads across the emirate to make travel safer and smoother. To achieve this vision, the Roads and Transport Authority (RTA) was formed by decree number 17 for the year 2005.