Region: Middle East and North Africa
Country: United Arab Emirates
Keywords: Commercial Value Capture (CVC)
Document Link(s):
Document Summary:
Roads and Transport Authority (RTA) has signed a partnership agreement for investment and management of the Dubai Metro outdoor advertising with Hypermedia FZ LLC. According to the agreement, Hypermedia will undertake the planning of advertising spaces as well as the designing, operating and marketing of advertising services at stations, trains and lines of the Dubai Metro (Red & Green Lines and Route 2020) for 10 years.
Document Details:
This agreement is instrumental in raising the profile of Hypermedia in the market as one of the biggest Digital Out-Of-Home media in the region. Equally, it grants Dubai Metro a premium benefit of using digital solutions and tap into the expertise of Hypermedia. The agreement will take the metro project to a new era of modernity and advanced technologies and smart solutions.
The Dubai Metro is an effective mobility means used by most tourists and residents in their daily movement. By using digital media technologies, Hypermedia will enhance innovative communication and superb synergy between brands and metro riders. It takes into consideration smart power-saving solutions and delivers content relevant to metro riders, which will enhance the daily riding experience of the metro users.
Updated: December 25, 2023