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This is a new section of the PPPLRC website and is currently in draft form.  Your feedback is welcome: If you would like to comment on the content of this section of the website or if you have suggestions for links or materials that could be included please contact us at ppp@worldbank.org.  To find more, visit the Guidelines to Implementing Asset Recycling Transactions Section Overview and Content Outline, or download Full Version of the Report.

 

 

 

 

 

Keywords
Commercial Value Capture (CVC)
Innovative Revenues for Infrastructure
Municipal PPP Framework
Municipal
Table of contents Title
Table of Contents
Table of contents link
/Innovative_Revenues_Infrastructure/Table_of_Contents
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Naming Rights

Naming Rights is a form of advertising whereby a corporation, person, or other entity purchases the right to name for example a facility, object or program and any project that might involve an iconic asset should consider monetizing naming rights. Any project that might involve an iconic asset should consider monetizing naming rights.

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world. Below is a list of projects and project summaries which use Name Rights as innovative sources of funding.

To find more see Municipal Public-Private Partnership Framework.

List of Projects: Name Rights

Project Summaries

Ricoh Coliseum at Exhibition Place, Toronto,… In 2002, the City of Toronto decided to refurbish the Coliseum using a PPP, with the aim of converting it into an 11,… more
The North Toronto Collegiate Institute (NTCI),… The Toronto District School Board (TDSB) was struggling to fulfill its mandate due to limited funds and land… more
Station Naming Rights, Dubai By offering naming rights to reputed brands, governments can monetize the iconic image of infrastructure assets and… more
Note/s:

This is a new section of the PPPLRC website and is currently in draft form.  Your feedback is welcome: If you would like to comment on the content of this section of the website or if you have suggestions for links or materials that could be included please contact us at ppp@worldbank.org.  To find more, visit the Guidelines to Implementing Asset Recycling Transactions Section Overview and Content Outline, or download Full Version of the Report.