Naming Rights

Municipal PPP Project Summaries

Naming Rights is a form of advertising whereby a corporation, person, or other entity purchases the right to name for example a facility, object or program and any project that might involve an iconic asset should consider monetizing naming rights.

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Naming Rights, IRI, A large outdoor billboard

Naming Rights is a form of advertising whereby a corporation, person, or other entity purchases the right to name for example a facility, object or program and any project that might involve an iconic asset should consider monetizing naming rights. Any project that might involve an iconic asset should consider monetizing naming rights.

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world. Below is a list of projects and project summaries which use Name Rights as innovative sources of funding.

To find more see Municipal Public-Private Partnership Framework.

List of Projects: Name Rights

Project Summaries

Arena
Ricoh Coliseum at Exhibition Place, Toronto, Canada
school
The North Toronto Collegiate Institute (NTCI), Toronto, Canada
Innovative Revenues for Infrastructure, Bridge, Modern yellow building, Free photo metal building roof structure
Station Naming Rights, Dubai

Research and Publications in PPPRC

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The Guidelines on Innovative Revenues for Infrastructure (IRI) is intended to be a living document and will be reviewed at regular intervals. They have not been prepared with any specific transaction in mind and are meant to serve only as general guidance. It is therefore critical that the Guidelines be reviewed and adapted for specific transactions. 

To find more, visit the Innovative Revenues for Infrastructure section and the Content Outline, or Download the Full Report.  For feedback on the content of this section of the website or suggestions for links or materials that could be included, please contact the Public-Private Partnership Resource Center at ppp@worldbank.org.