In a similar way that advertising and marketing leverages high footfall areas, naming rights can leverage city icons to connect with consumers. By offering naming rights to reputed brands, governments can monetize the iconic image of infrastructure assets and engage reputable brands to leverage value from naming rights for brand recall and positive brand association.

However, naming rights for city icons such as stations need guidelines that align naming rights with community values.

Subsections

Advertising is a well-established business segment for operators of public transit stations, terminals, and airports. High footfall areas within public transit are perfect locations to promote a product, service, or cause and are effective customer touchpoints for brands. Communities in high-mobility cities often regard advertising in public transit stations as quick reflections of what is in the market.

Case Studies with examples of commercial value capture divided in by Category. Alternatively, view them by Country or Sector.  The World Bank’s

Leveraging Greenhouse Gas Emissions Reductions and Other Third-party Contributions

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world.

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world.

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world.

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world.

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world.

These Guidelines are primarily intended to provide governments with a strategic and holistic understanding of how the demand-side participants of the global emission reduction credit (ERC) markets perceive local policies and institutions in their ability to support the generation of high-quality ERCs.