Naming Rights

Naming Rights is a form of advertising whereby a corporation, person, or other entity purchases the right to name for example a facility, object or program and any project that might involve an iconic asset should consider monetizing naming rights. Any project that might involve an iconic asset should consider monetizing naming rights.

Arcade Independence Square, Sri Lanka

Arcade - Independence Square (Arcade) is by far one of the most important refurbishment and development projects undertaken by the Sri Lankan Ministry of Defence and the Urban Development Authority (UDA) which converted the old Auditor General’s Building into a grand and trendy shopping and entertainment destination spending Rs. 700 million (USD 1.98 million) for the renovation.

Events in Wembley Stadium, UK

Cities across Europe are using festivals and events to achieve place marketing and economic development objectives and encourage cultural engagement and social cohesion.

EV charging infrastructure, India

Successful electric vehicles adoption requires a change in consumer behavior enabled by public policy to create an electric vehicles ecosystem that makes the use affordable and reliable.