Advertising and Marketing

Municipal PPP Project Summaries

Advertising and Marketing. Planners and designers should consider advertising on networks of public infrastructure such as stations, road safety structures, overpasses, public parks, and buildings.

Download Chatbot
Photo Credit:  Image by Freepik
Advertising and Marketing, IRI, Billboard, Free photo blank billboard on bus stop shelter at night

The space in and around an infrastructure project can be used for advertising and marketing, to draw attention from consumers and increase consumption of their products or services. 

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world. Below is a list of projects and project summaries which use Advertising and Marketing as innovative sources of funding.

To find more see Municipal Public-Private Partnership Framework.

List of Projects: Advertising and Marketing

Project Summaries

Photo railroad travel passenger train with motion blur effect, concept tourism.
Moncloa Transportation Exchanger, Madrid, Spain
Hong Kong MRT
Hong Kong Mass Transit Railway Corporation, Hong Kong SAR, China
City Bus Terminal
Sheberghan City Bus Terminal, Sheberghan, Afghanistan
Municipal Market
Modern Bus Terminal and Municipal Market, Danli, Honduras
Bus Terminal
Bus Terminal and Commercial Complex, Dehradun, India
Bus Terminal-cum-Commercial complex
Bus Terminal-cum-Commercial complex in Mohali, India
Bus Terminal
Amritsar Intercity Bus Terminal, India
Bus Terminal
Bus Terminal and Commercial Complex, Dehradun, India
Urban Transport
Urban Transport Services, Peja, Kosovo
airport
Pulkovo Airport, St. Petersburg, Russia
airport
Commercial and Landside Operations of I Gusti Ngurah Rai International Airport, Bali, Indonesia
Internet image
Free Public Wi-Fi and Interactive Kiosks Project, Kansas City, United States
streetlights
Smart Poles and Streetlights, Bhopal, Madhya Pradesh, India
streetlights
Smart Poles and Streetlights, Bhopal, Madhya Pradesh, India
city market
Mandaluyong City Market, Manila, Philippines
roof solar
Rooftop Solar PV and Energy for Underserved Communities, Connecticut, United States
Stellar Ace, Singapore
Stellar Ace, Singapore

Research and Publications in PPPRC

BROWSE BY REGION
BROWSE BY SECTOR
BROWSE BY Topic

The Guidelines on Innovative Revenues for Infrastructure (IRI) is intended to be a living document and will be reviewed at regular intervals. They have not been prepared with any specific transaction in mind and are meant to serve only as general guidance. It is therefore critical that the Guidelines be reviewed and adapted for specific transactions. 

To find more, visit the Innovative Revenues for Infrastructure section and the Content Outline, or Download the Full Report.  For feedback on the content of this section of the website or suggestions for links or materials that could be included, please contact the Public-Private Partnership Resource Center at ppp@worldbank.org.