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This is a new section of the PPPLRC website and is currently in draft form.  Your feedback is welcome: If you would like to comment on the content of this section of the website or if you have suggestions for links or materials that could be included please contact us at ppp@worldbank.org.  To find more, visit the Guidelines to Implementing Asset Recycling Transactions Section Overview and Content Outline, or download Full Version of the Report.

 

 

 

 

 

Keywords
Commercial Value Capture (CVC)
Innovative Revenues for Infrastructure
Municipal PPP Framework
Municipal
Table of contents Title
Table of Contents
Table of contents link
/Innovative_Revenues_Infrastructure/Table_of_Contents
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Advertising and Marketing

The space in and around an infrastructure project can be used for advertising and marketing, to draw attention from consumers and increase consumption of their products or services. 

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world. Below is a list of projects and project summaries which use Advertising and Marketing as innovative sources of funding.

To find more see Municipal Public-Private Partnership Framework.

List of Projects: Advertising and Marketing

Project Summaries

Moncloa Transportation Exchanger, Madrid, Spain In August 2005, Consorcio Regional de Transportes de Madrid (CRTM), Madrid’s transportation authority, initiated a… more
Hong Kong Mass Transit Railway Corporation, Hong… In 1975, the Hong Kong government established the Hong Kong Mass Transit Railway Corporation (MTRC), a government-owned… more
Sheberghan City Bus Terminal, Sheberghan,… Bus passengers in Sheberghan had to wait for buses outside on the main road, sometimes for hours, without access to… more
Modern Bus Terminal and Municipal Market, Danli,… The municipality of Danlí in Honduras had an outdated and disorganized bus terminal and was suffering from high traffic… more
Bus Terminal and Commercial Complex, Dehradun,… To accommodate the growing population of Dehradun and the influx of tourists, the Mussoorie Dehradun Development… more
Bus Terminal-cum-Commercial complex in Mohali,… Mohali’s bus terminal was not meeting the transport demands of a growing city, which had burgeoned into a commercial… more
Amritsar Intercity Bus Terminal, India The Department of Transportation (DoT) of the Government of Punjab (GoP), facilitated by the Punjab Infrastructure… more
Urban Transport Services, Peja, Kosovo In the municipality of Peja, Kosovo, the population’s transportation needs were served by a mixture of numerous private… more
Pulkovo Airport, St. Petersburg, Russia St. Petersburg is among Russia’s most well-known tourist destinations, the nation’s second largest center for business… more
Commercial and Landside Operations of I Gusti… Most of the airport’s revenues historically came from aeronautical activities, such as passenger service charges and… more
Free Public Wi-Fi and Interactive Kiosks Project… Cisco and Sprint, two major IT companies in the United States, proposed an unsolicited project to the Kansas City… more
Smart Poles and Streetlights, Bhopal, Madhya… In 2017, the Bhopal Smart City Development Corp. Ltd. (BSCDCL) awarded the project to Swedish telecom gear maker… more
Mandaluyong City Market, Manila, Philippines Following a competitive tender of the project, the City Government awarded the contract to build the market to Macro… more
Rooftop Solar PV and Energy for Underserved… In 2015, under the “Solar for all” program, the CT Green Bank decided to pursue a PPP that could help low-income… more
Stellar Ace, Singapore High footfall areas within public transit are perfect locations to promote a product, service, or cause and are… more
Note/s:

This is a new section of the PPPLRC website and is currently in draft form.  Your feedback is welcome: If you would like to comment on the content of this section of the website or if you have suggestions for links or materials that could be included please contact us at ppp@worldbank.org.  To find more, visit the Guidelines to Implementing Asset Recycling Transactions Section Overview and Content Outline, or download Full Version of the Report.