1. Home
  2. node
  3. Advertising and Marketing
Page Specific Disclaimer

The Guidelines on Innovative Revenues for Infrastructure (IRI) is intended to be a living document and will be reviewed at regular intervals. They have not been prepared with any specific transaction in mind and are meant to serve only as general guidance. It is therefore critical that the Guidelines be reviewed and adapted for specific transactions. 

To find more, visit the Innovative Revenues for Infrastructure section and the Content Outline, or Download the Full Report.  For feedback on the content of this section of the website or suggestions for links or materials that could be included, please contact the Public-Private Partnership Resource Center at ppp@worldbank.org.

 

 

 

 

 

Keywords
PPPs by Topic *
Innovative Revenues for Infrastructure (IRI) **
Municipal PPP Case Studies ***
Afghanistan
China
Honduras
Indonesia
India
Kosovo
Philippines
Singapore
Spain
United States of America
Commercial Value Capture (CVC)
Municipal PPP Framework
Russia
Table of contents Title
Table of Contents
Table of contents link
/Innovative_Revenues_Infrastructure/Table_of_Contents
image

Advertising and Marketing

The space in and around an infrastructure project can be used for advertising and marketing, to draw attention from consumers and increase consumption of their products or services. 

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world. Below is a list of projects and project summaries which use Advertising and Marketing as innovative sources of funding.

To find more see Municipal Public-Private Partnership Framework.

List of Projects: Advertising and Marketing

Project Summaries

Moncloa Transportation Exchanger, Madrid, Spain In August 2005, Consorcio Regional de Transportes de Madrid (CRTM), Madrid’s transportation authority, initiated a… more
Hong Kong Mass Transit Railway Corporation, Hong… In 1975, the Hong Kong government established the Hong Kong Mass Transit Railway Corporation (MTRC), a government-owned… more
Sheberghan City Bus Terminal, Sheberghan,… Bus passengers in Sheberghan had to wait for buses outside on the main road, sometimes for hours, without access to… more
Modern Bus Terminal and Municipal Market, Danli,… The municipality of Danlí in Honduras had an outdated and disorganized bus terminal and was suffering from high traffic… more
Bus Terminal and Commercial Complex, Dehradun,… To accommodate the growing population of Dehradun and the influx of tourists, the Mussoorie Dehradun Development… more
Bus Terminal-cum-Commercial complex in Mohali,… Mohali’s bus terminal was not meeting the transport demands of a growing city, which had burgeoned into a commercial… more
Amritsar Intercity Bus Terminal, India The Department of Transportation (DoT) of the Government of Punjab (GoP), facilitated by the Punjab Infrastructure… more
Urban Transport Services, Peja, Kosovo In the municipality of Peja, Kosovo, the population’s transportation needs were served by a mixture of numerous private… more
Pulkovo Airport, St. Petersburg, Russia St. Petersburg is among Russia’s most well-known tourist destinations, the nation’s second largest center for business… more
Commercial and Landside Operations of I Gusti… Most of the airport’s revenues historically came from aeronautical activities, such as passenger service charges and… more
Free Public Wi-Fi and Interactive Kiosks Project… Cisco and Sprint, two major IT companies in the United States, proposed an unsolicited project to the Kansas City… more
Smart Poles and Streetlights, Bhopal, Madhya… In 2017, the Bhopal Smart City Development Corp. Ltd. (BSCDCL) awarded the project to Swedish telecom gear maker… more
Mandaluyong City Market, Manila, Philippines Following a competitive tender of the project, the City Government awarded the contract to build the market to Macro… more
Rooftop Solar PV and Energy for Underserved… In 2015, under the “Solar for all” program, the CT Green Bank decided to pursue a PPP that could help low-income… more
Stellar Ace, Singapore High footfall areas within public transit are perfect locations to promote a product, service, or cause and are… more
Note/s:

The Guidelines on Innovative Revenues for Infrastructure (IRI) is intended to be a living document and will be reviewed at regular intervals. They have not been prepared with any specific transaction in mind and are meant to serve only as general guidance. It is therefore critical that the Guidelines be reviewed and adapted for specific transactions. 

To find more, visit the Innovative Revenues for Infrastructure section and the Content Outline, or Download the Full Report.  For feedback on the content of this section of the website or suggestions for links or materials that could be included, please contact the Public-Private Partnership Resource Center at ppp@worldbank.org.