Page Specific Disclaimer

The Guidelines on Innovative Revenues for Infrastructure (IRI) is intended to be a living document and will be reviewed at regular intervals. They have not been prepared with any specific transaction in mind and are meant to serve only as general guidance. It is therefore critical that the Guidelines be reviewed and adapted for specific transactions

To find more, visit the Innovative Revenues for Infrastructure section and the Content Outline, or Download the Full Report.  For feedback on the content of this section of the website or suggestions for links or materials that could be included, please contact the Public-Private Partnership Resource Center at ppp@worldbank.org.

 

 

 

 

 

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Naming Rights

Naming Rights is a form of advertising whereby a corporation, person, or other entity purchases the right to name for example a facility, object or program and any project that might involve an iconic asset should consider monetizing naming rights. Any project that might involve an iconic asset should consider monetizing naming rights.

The World Bank’s Municipal Public-Private Framework Case Studies includes around 100 Project Summaries with examples of commercial value capture in various sectors and from countries around the world. Below is a list of projects and project summaries which use Name Rights as innovative sources of funding.

To find more see Municipal Public-Private Partnership Framework.

List of Projects: Name Rights

Project Summaries

Ricoh Coliseum at Exhibition Place, Toronto,… In 2002, the City of Toronto decided to refurbish the Coliseum using a PPP, with the aim of converting it into an 11,… more
The North Toronto Collegiate Institute (NTCI),… The Toronto District School Board (TDSB) was struggling to fulfill its mandate due to limited funds and land… more
Station Naming Rights, Dubai By offering naming rights to reputed brands, governments can monetize the iconic image of infrastructure assets and… more
Note/s:

The Guidelines on Innovative Revenues for Infrastructure (IRI) is intended to be a living document and will be reviewed at regular intervals. They have not been prepared with any specific transaction in mind and are meant to serve only as general guidance. It is therefore critical that the Guidelines be reviewed and adapted for specific transactions

To find more, visit the Innovative Revenues for Infrastructure section and the Content Outline, or Download the Full Report.  For feedback on the content of this section of the website or suggestions for links or materials that could be included, please contact the Public-Private Partnership Resource Center at ppp@worldbank.org.