Dubai Law No. 22 of 2015 on Public-Private Partnerships (in Arabic)

Cabinet Resolution No.32 of 2014 on Procurement Regulation and Storehouse Management in Federal Government (in Arabic)

This agreement is instrumental in raising the profile of Hypermedia in the market as one of the biggest Digital Out-Of-Home media in the region. Equally, it grants Dubai Metro a premium benefit of using digital solutions and tap into the expertise of Hypermedia. The agreement will take the metro project to a new era of modernity and advanced technologies and smart solutions. 

Money train: New fund routes laid

• Dh900 million out of Dh1.804 billion generated from financing construction of stations.
• The rest of the revenues generated by the naming rights initiative.
• Naming rights of the rest of the stations were bought at values between Dh70 and Dh90 million
• Value of the the stations varied depending on their locations, the expected number of commuters from each station and other factors.

Work on schedule

Route 2020 branches out from the Red Line of Dubai Metro at Nakheel Harbour and Tower station, which is currently being redeveloped to serve as a transfer station between the two lines.

The new route will be served by six more stations and out of the seven stations on the new route, five will be elevated while two will be underground, culminating at the Expo station.

The official website of Dubai RTA provides the sample bid form / proposal for Dubai Metro naming rights.

General Criteria

• Only for companies / brands (no personal family names)
• To have a presence in the UAE
• Financially stable
• No history of fraudulently/unethical behaviors
• No tobacco neither alcohol, adult content, gambling brands.
• Respect values and culture of Dubai

Economic Criteria
Will establish the “order” to start negotiating

• Price: 65%
• Duration of the deal: 15%
• Payment installments: 20%

The Objectives of Dubai's Metro Naming Rights:

• By aligning with the leading enterprises from all industry sectors, the programme will provide long-term global commercial opportunities and holistic synergies across the board, from a marketing, business-generating and supply perspective.

• These strategic alliances can tap into segments to which either party may not normally have access. They offer incremental marketing exposure, ultimately gaining new customers.

Dubai is one of the fastest growing cities in today's world, making the provision of high-quality infrastructure facilities imperative. The government of Dubai recognizes the importance of providing an advanced transport network for the people and prioritizes the initiatives to enhance the public transport facilities and improve roads across the emirate to make travel safer and smoother. To achieve this vision, the Roads and Transport Authority (RTA) was formed by decree number 17 for the year 2005.