Region: Middle East and North Africa (MENA)
Country: United Arab Emirates
Sector: Transportation
Keywords: Innovative Revenues for Infrastructure, Transport
Document Link(s):
Document Summary:
This website introduces the objectives of Dubai's Metro Naming Rights.
Document Details:
The Objectives of Dubai's Metro Naming Rights:
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By aligning with the leading enterprises from all industry sectors, the programme will provide long-term global commercial opportunities and holistic synergies across the board, from a marketing, business-generating and supply perspective.
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These strategic alliances can tap into segments to which either party may not normally have access. They offer incremental marketing exposure, ultimately gaining new customers.
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Moreover the programme will leverage complementary brand assets and core competencies to bring innovation to existing business assets.
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Integrated platforms would develop marketing activities and generate potential business opportunities. The result: a win-win partnership between the RTA and leading brands.
Updated: August 1, 2023