Title: The criteria applied in Dubai's metro naming rights application

Language: English

Type: Website

Nature: Website

Published: July 31, 2023


Region: Middle East and North Africa

Country: United Arab Emirates

Sector: Transportation

Keywords: Innovative Revenues for Infrastructure, Transport

Document Link(s):


Document Summary:

The official website of Dubai's RTA introduces criteria used to analyze the offers submitted by companies during metro naming rights application.


Document Details:

General Criteria

  • Only for companies / brands (no personal family names)
  • To have a presence in the UAE
  • Financially stable
  • No history of fraudulently/unethical behaviors
  • No tobacco neither alcohol, adult content, gambling brands.
  • Respect values and culture of Dubai

Economic Criteria
Will establish the “order” to start negotiating

  • Price: 65%
  • Duration of the deal: 15%
  • Payment installments: 20%


Updated: August 1, 2023