Housing can be built above or around the infrastructure to generate additional revenues and many infrastructure projects offer space and opportunity for residential property development, and there is often opportunity to include low-cost housing.
Naming Rights is a form of advertising whereby a corporation, person, or other entity purchases the right to name for example a facility, object or program and any project that might involve an iconic asset should consider monetizing naming rights. Any project that might involve an iconic asset should consider monetizing naming rights.
The space in and around an infrastructure project can be used for advertising and marketing, to draw attention from consumers and increase consumption of their products or services.
In a similar way that advertising and marketing leverages high footfall areas, naming rights can leverage city icons to connect with consumers. By offering naming rights to reputed brands, governments can monetize the iconic image of infrastructure assets and engage reputable brands to leverage value from naming rights for brand recall and positive brand association.
However, naming rights for city icons such as stations need guidelines that align naming rights with community values.
Advertising is a well-established business segment for operators of public transit stations, terminals, and airports. High footfall areas within public transit are perfect locations to promote a product, service, or cause and are effective customer touchpoints for brands. Communities in high-mobility cities often regard advertising in public transit stations as quick reflections of what is in the market.
