Region: South Asia
Country: Malaysia
Sector: Transportation
Keywords: Innovative Revenues for Infrastructure, Transport
Document Link(s):
Document Summary:
This website introduces Malaysia experience on using naming rights for gaining traction among corporates.
Document Details:
This station naming rights programme is the first of its kind in South East Asia and provides opportunities to transform a rail station to reflect a corporate entity or branding presence.
Updated: August 8, 2023