PHAR launches first ever station naming rights programme in South East Asia
Publication Date:
Jul 09, 2014
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PHAR has launched a station naming rights programme with Prasarana, the Malaysian Government-owned public transport provider in Kuala Lumpur. Following the successful launches of similar initiatives such as the New York Metro, Metro Madrid, Dubai Metro and Mumbai Metro, this is the first time a naming rights project will be implemented in South East Asia.
The programme will enable brands to bid for the right to transform a Kuala Lumpur’s Light Rail Transit (LRT) or monorail station to reflect the brand’s corporate identity and name the station after themselves, in exchange for a fee and enhancing the overall experience for commuters using it.
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