iShopChangi’s pivot to the non-traveller market also saw the evolution and expansion of its range of products.
Tax and duty-free items such as wines and spirits are perennial favourites among travelling shoppers. With iShopChangi now offering non-travellers these products at over 40% off regular prices all year round, this product category has been a hit among local consumers. In addition, with Covid-19 restrictions on F&B operational hours, more people have been enjoying liquor from the comfort of home. iShopChangi has since seen a seven-fold growth in alcohol sales.