Region: South Asia (SA)
Country: Malaysia
Sector: Transportation
Keywords: PPPs by Topic *, Innovative Revenues for Infrastructure (IRI) **, Malaysia, Transport
Document Link(s):
Document Summary:
This website introduces Malaysia experience on using naming rights for gaining traction among corporates.
Document Details:
This station naming rights programme is the first of its kind in South East Asia and provides opportunities to transform a rail station to reflect a corporate entity or branding presence.
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