Prasarana's station naming rights programme gains traction among corporates

station
Publication Date:
Oct 13, 2015
Sector:
Transportation
Region:
South Asia (SA)
Language:
English
Nature:
Website
Country:
Malaysia
Share
Feedback

This website introduces Malaysia experience on using naming rights for gaining traction among corporates.

This station naming rights programme is the first of its kind in South East Asia and provides opportunities to transform a rail station to reflect a corporate entity or branding presence.

Links:
Prasarana's station naming rights programme gains traction among corporates

Related Resources

Understanding Transport Resilience: Assessment Approaches and Tools
Dic 23, 2025

Understanding Transport Resilience: Assessment Approaches and Tools

Big Data Toolkit for Transport Sector Engagements Across the Project Cycle
Dic 16, 2025

Big Data Toolkit for Transport Sector Engagements Across the Project Cycle

The Container Port Performance Index 2020 to 2024: Trends and Lessons Learned
Sep 22, 2025

The Container Port Performance Index 2020 to 2024: Trends and Lessons Learned

World Bank Port Reform Toolkit
Jul 31, 2025

World Bank Port Reform Toolkit

Model Concession Agreement (MCA) State Ports - Overview of the Framework
Document | Jul 10, 2024

Model Concession Agreement (MCA) State Ports - Overview of the Framework

Airport Agreements and Contracts, India
Website | Jun 20, 2023

Airport Agreements and Contracts, India