The criteria applied in Dubai's metro naming rights application
Sector:
The official website of Dubai's RTA introduces criteria used to analyze the offers submitted by companies during metro naming rights application.
General Criteria
- Only for companies / brands (no personal family names)
- To have a presence in the UAE
- Financially stable
- No history of fraudulently/unethical behaviors
- No tobacco neither alcohol, adult content, gambling brands.
- Respect values and culture of Dubai
Economic Criteria
Will establish the “order” to start negotiating
- Price: 65%
- Duration of the deal: 15%
- Payment installments: 20%
Links:
