The Objectives of Dubai's Metro Naming Rights

The Objectives of Dubai's Metro Naming Rights:

• By aligning with the leading enterprises from all industry sectors, the programme will provide long-term global commercial opportunities and holistic synergies across the board, from a marketing, business-generating and supply perspective.
• These strategic alliances can tap into segments to which either party may not normally have access. They offer incremental marketing exposure, ultimately gaining new customers.
• Moreover the programme will leverage complementary brand assets and core competencies to bring innovation to existing business assets.
• Integrated platforms would develop marketing activities and generate potential business opportunities. The result: a win-win partnership between the RTA and leading brands.