Region: Middle East and North Africa (MENA)
Country: United Arab Emirates
Sector: Transportation
Keywords: Innovative Revenues for Infrastructure, Transport
Document Link(s):
Document Summary:
This website introduces the objectives of Dubai's Metro Naming Rights.
Document Details:
The Objectives of Dubai's Metro Naming Rights:
By aligning with the leading enterprises from all industry sectors, the programme will provide long-term global commercial opportunities and holistic synergies across the board, from a marketing, business-generating and supply perspective.
These strategic alliances can tap into segments to which either party may not normally have access. They offer incremental marketing exposure, ultimately gaining new customers.
Moreover the programme will leverage complementary brand assets and core competencies to bring innovation to existing business assets.
Integrated platforms would develop marketing activities and generate potential business opportunities. The result: a win-win partnership between the RTA and leading brands.
Updated: August 1, 2023