Dubai raises Dh1.8b from Metro-naming rights and funding
Publication Date:
Dec 22, 2008
Sector:
The RTA had offered 23 of the 47 stations on the Red and Green lines of the Dubai Metro for corporate branding.
Money train: New fund routes laid
- Dh900 million out of Dh1.804 billion generated from financing construction of stations.
- The rest of the revenues generated by the naming rights initiative.
- Naming rights of the rest of the stations were bought at values between Dh70 and Dh90 million
- Value of the the stations varied depending on their locations, the expected number of commuters from each station and other factors.
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